A British family business for eight generations, Start-Rite Shoes has helped children explore in comfort and confidence for 229 years. Proudly specialist in little feet, every Start-Rite shoe is anchored in a deep understanding of the ways children live and move today.

 

With constant innovation at its core, the brand works with biomechanics experts to create shoes that not only support a child’s developmental needs but also their lifestyle needs.

 

Start-Rite shoes are designed to give children the freedom to go where they want, how they want.

A British family business for eight generations, Start-Rite Shoes has helped children explore in comfort and confidence for 229 years. Proudly specialist in little feet, every Start-Rite shoe is anchored in a deep understanding of the ways children live and move today.

With constant innovation at its core, the brand works with biomechanics experts to create shoes that not only support a child’s developmental needs but also their lifestyle needs.

Start-Rite shoes are designed to give children the freedom to go where they want, how they want.

Why Are Well-Fitted Shoes
So Important for Children?

Properly fitted shoes play a vital role in the healthy development of children’s feet. Experts estimate that 70% of adults suffer from foot health problems, and the majority of these stem from ill-fitting shoes in childhood. The bones in young children’s feet are made from soft and spongy cartilage, which can be pushed out of alignment by shoes which don’t fit properly, so it’s crucial your little one is properly measured.

Why Choose Start-Rite Shoes?

1. Plenty of Sizes

Start-Rite shoes are available in whole and half sizes, with a choice of width fittings to help you find the best possible fit for your child.

2. Specially Shaped

These shoes have been designed with children’s feet in mind – they’re shaped like a foot to fit comfortably whilst offering that all-important growing room.

3. Proper Fittings

With a choice of fastenings, from buckles and riptape to zips and elastic panels, you’ll have plenty of room for adjustment to find the perfect fit.

4. Extra Comfort

Super soft leathers, cushioned insoles and breathable mesh linings help keep little feet fresh, dry, healthy and feeling comfy from the very first step.

Step in the Rite Direction: Choosing Your Shoes

● Designed for square toes and chubby feet that are yet to take their first steps

● Cushioned insole and the softest leather for instant comfort

● Gentle protection and maximum flexibility for early exploration

● Ultra-lightweight soles for maximum sensory feedback

● Plenty of support for little feet that are learning

● Rounded toe with added growing room

● Toe bumper for maximum protection without additional weight

● Lightweight sole with just the right amount of grip for natural, easy movement

● Soft leather for a comfortable fit

● Flexible lightweight sole for natural, easy movement

● Heel and toe bumpers give added protection

● Inside zip fastening with elastic side panel for easy dressing

Measuring Your Child’s Feet

To ensure the best fit, we recommend getting your child’s feet professionally measured by our fully trained customer advisors, available in selected stores. We recommend you book an appointment online so we know to expect you, but walk-ins are welcome too.

To ensure the best fit, we recommend getting your child’s feet professionally measured by our fully trained customer advisors, available in selected stores. We recommend you book an appointment online so we know to expect you, but walk-ins are welcome too.

Measuring Your Child’s Feet

How to Measure Your Child’s Feet At Home

Can’t make it to a store? Use our handy instructions to measure your child’s feet at home.

Method 1 : Measuring Gauge

Purchase a Start-Rite measuring gauge from our website, then use the Start-Rite sizing chart to find the right shoe size.

Method 2: Printable Measuring Gauge

Download and print the paper measuring gauge, then use the Start-Rite sizing chart to find the right shoe size.

Method 3: Paper & Pen

Don’t have a printer? Follow our easy step-by-step instructions, then use the Start-Rite sizing chart to find the right shoe size.

Method 1 : Measuring Gauge

 Purchase a Start-Rite measuring gauge from our website, then use the Start-Rite sizing chart to find the right shoe size.

Method 2: Printable Measuring Gauge

Download and print the paper measuring gauge, then use the Start-Rite sizing chart to find the right shoe size.

Method 3: Paper & Pen

Don’t have a printer? Follow our easy step-by-step instructions, then use the Start-Rite sizing chart to find the right shoe size.

Checking the Fit

Measuring your child’s feet is only a guide, so it’s important to check the shoes fit correctly once they’re on your child’ feet. Follow the step-by-step guide below to confidently check the fit.

Blog

 

Everything You Need to Know About Caring for Your Baby's Feet

 

Everything You Need to Know About Caring for Your Toddler's Feet

Everything You Need to Know About Caring for Your Baby's Feet

Everything You Need to Know About Caring for Your Toddler's Feet

FAQs

Which JoJo stores are stocking Start-Rite shoes?

Start-Rite shoes are currently available in store at the following locations: Amersham, Balham, Belfast, Beverley, Brighton, Bristol, Cardiff, Cheltenham, Chester, Chiswick, Crouch End, Didcot, Dorchester, Dublin, Edinburgh (Hanover Street), Farnham, Glasgow, Guildford, Haywards Heath, Hitchin, Horsham, Kingston, Lincoln, Market Harborough, Morpeth, Newbury, Reading, Reigate, Sevenoaks, St Albans, Stamford, Taunton, Tunbridge Wells, Wilmslow, Wimbledon, Winchester, Windsor, York.

Will the full range be available to shop in all the above stores?

The full range is currently only available online, however we have a gorgeous selection of Pre-Walker, First Steps Shoes and Boots available in stores.

The in-store range includes: Start Rite Brown Fox Pre Walker Shoes (H2436), Start Rite Pink Bow Pre Walker Shoes (H2437), Start Rite Berry Mouse First Steps Shoes (H2438), Start Rite Navy Tractor Trainer Shoes (H2440), Start Rite Navy Dino Leather Boots (H2441), Start Rite Navy Hedgehog Leather Boots (H2446) and Start Rite Brown Fox Leather Boots (H2442).

How do I book an in-store shoe fitting appointment?

To book an appointment at your local JoJo store, click here. During your appointment, our team will provide an expert measure and fit service for our exclusive Start-Rite range.

Please note, if you would like to have more than one child measured, you will need to book a separate appointment for each child.

Whilst booking is not essential, we recommend you do so we know to expect you.

What size do the Start-Rite JoJo shoes go up to?

Our Start-Rite shoes and boots go up to size UK 9, with two width options available. We recommend booking an in-store Shoe Fitting appointment, where our fully trained team will help you find the perfect size and fit for your child. To book an appointment at your local JoJo store, click here.

Should my child wear socks when getting measured?

We recommend wearing socks when getting measured, as your child will likely be wearing socks with their Pre-Walkers, First Steps Shoes or Boots. Socks are also essential when checking the shoes fit properly in store or at home once your delivery arrives.

Should I go up a size if in between sizes?

With half and whole sizes available, Start-Rite have made it easy to find the perfect fit. Take the measurement from the longest foot when choosing your child’s shoe size, and don’t worry about adding any extra for growing room - Start-Rite has already considered this in the design! Finding the right size from your measurement against the size chart should be simple, but if you are still unsure about being in between sizes, we recommend sizing up.

Should my child wear shoes before they start walking?

Babies who are crawling and in the early stages of learning to walk will benefit from being barefooted - it will help them learn to balance and position their feet. But, when exploring outdoors or in unfamiliar territory, their feet will need protection.

Start-Rite Pre-Walker Shoes are a great option as they have been expertly designed for this development stage, with soft and flexible material to aid natural development, and a flat base with a little bit of grip to assist with movement. Click here to browse our Start-Rite Pre-Walkers.

How often should I measure my child’s feet?

Children’s feet are constantly developing, so it’s important to have regular fittings from a young age. We recommend having their feet checked every 6-8 weeks once they’re in their first shoes and toddling, then every 2-3 months. Once they are around school age, growth tends to slow down, so checks can be reduced to every 3-4 months.

Are the shoes made from real leather?

Yes, real leather is used in the shoes, as it softens over time and conforms to your child’s feet. Please refer to individual product pages for further details on composition.

Are the shoes waterproof or water resistant?

The only water repellent style in the Start-Rite x JoJo range is the Mustard Suede Leather Boot (H2443). We recommend using a waterproof protector spray on our other leather shoes and boots to prevent any water damage when out and about.

How should I care for my Start-Rite shoes?

There are a wide range of products on the market to help keep your shoes looking in tip top shape! We recommend the Start-Rite Mousse Cleaner for Leather to remove dirt and marks from your suede, leather, fabric or synthetic shoes. Giving your shoes a regular clean will help reduce build-up and keep the colours looking fresh!

My child’s shoes are causing them blisters – what can I do about it?

When properly fitted and correctly fastened, Start-Rite shoes should not rub or cause blisters.

There is an increased likelihood of shoes rubbing whilst new if socks are not worn, so we recommend that your child wears socks with their shoes, especially for the first few weeks of wear.

Naturally, the more they are worn, the more supple the shoes will become as the leathers soften and conform to the shape of the child’s feet and the style of walking. This is one of the many benefits of choosing leather over man-made materials.

How can I return my Start-Rite shoes if purchased online?

You can return your Start-Rite shoes to any JoJo store which stocks the Start-Rite collection. The list of stores are: Amersham, Balham, Belfast, Beverley, Brighton, Bristol, Cardiff, Cheltenham, Chester, Chiswick, Crouch End, Didcot, Dorchester, Dublin, Edinburgh (Hanover Street), Farnham, Glasgow, Guildford, Haywards Heath, Hitchin, Horsham, Kingston, Lincoln, Market Harborough, Morpeth, Newbury, Reading, Reigate, Sevenoaks, St Albans, Stamford, Taunton, Tunbridge Wells, Wilmslow, Wimbledon, Winchester, Windsor, York.

Alternatively, they can be returned by post to our warehouse; you will find a returns form included on the delivery note enclosed with your order.