Sizing & Care
The sizing guides and information we have provided below are designed to help you choose the best size and fit. If you need further advice please call our Customer Service team on +44 333 240 0700
Maternity Wear
Most of our maternity collection is available in sizes 8 - 18 with some styles starting at size 6. Our maternity clothes are designed to fit your changing shape, so look for your pre-pregnancy size to ensure the perfect fit.
Use our sizing guide to check which size will be the most comfortable for you during your pregnancy.
Measuring Guidelines
- We advise you to buy your pre-pregnant size. Styles have been cut to allow for your changing shape but should fit the following approximate figure measurements./li>
- Please note that garment measurements vary according to the design.
- Items sized S, M, L are cut in extra stretchy fabric to fit both size groups.
- Lengths are calculated from under the waistband on skirts, nape of neck to hem on dresses and inside leg on trousers and shorts.
- Many waistbands are soft, stretchy jersey which can be rolled up over or under the bump.
- Some waistbands on maternity clothes (where stated) have adjustable button elastic. For comfort and fit, simply adjust the width by moving from one buttonhole to the next as you grow and take in again after the birth.
| XS | S | M | L | ||||
|---|---|---|---|---|---|---|---|
| UK | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
| US | 2 | 4 | 6 | 8 | 10 | 12 | 14 |
| EUR | 34 | 36 | 38 | 40 | 42 | 44 | 46 |
| Bust (fullest part) |
32½ - 33½" 79-81cm |
33½ - 35" 81-89cm |
35 - 36½" 89-93cm |
36½ - 38" 93-97cm |
38 - 39½" 97-100cm |
39½ - 41" 100-104cm |
41 - 42½" 104-108cm |
| Hips (under bump) |
32 - 36" 90-92½cm |
36 - 38" 92½-97cm |
38 - 39½" 97-100cm |
39½ - 41" 100-104cm |
41 - 42½" 104-108cm |
42½ - 44" 108-112cm |
44 - 46" 112-117cm |
| Bump circumference (early stages - 3rd trimester) |
34 - 40" 87 - 102cm |
36 - 41" 91 - 106cm |
37 - 43½" 95 - 110cm |
39 - 44" 99 - 114cm |
40½ - 46½" 103 - 118cm |
42½ - 48" 107 - 122cm" |
44 - 49" 111 - 126cm |
Maternity Waistband Guide
Deep jersey waistbandVersatile style that can be folded under or over your bump. Wear down to keep your bump cool, or wear up to provide modesty and gentle support.
Deep jersey waistband with stay-put elastic topHidden soft and stretchy elastic to the top of the band to offer a firm but gentle hold. Designed to not roll down whilst being worn over your bump.
Single layer jersey waistbandCooling single layer jersey for modesty and comfort with fixed elastic to top for firm but gentle hold.
Under bump waistbandCombines authentic styling with the comfort and support of a low jersey bump band. Worn under the bump to help keep you cool.
Wide under bump waistbandCombines authentic styling with the comfort and support of a jersey bump band. Worn over the bump to provide modesty and gentle support.
Wide waistband front with tailored backAuthentic styling to back – great for fitted back styles – but with all the stretch and comfort of a wide waistband for the bump. Buttonhole adjustable elastic to adapt as you grow.
Wide under bump waistband with special backOffers modesty and gentle support to front with a special stretchy panel at the back waistband for additional hold and support.
Nightwear pregnancy and nursing fitSoft, wide waistband to wear under or over the bump. Drawstrings can be tied to adjust the waistband to your shape both during and after pregnancy.
Maternity and Nursing Bras
Choosing the right bra during your pregnancy can be confusing, which is why you’ll find everything you need to know here. No two women will be exactly the same throughout pregnancy and breastfeeding but the following guidelines will give you an idea of what you will need.
Measuring Guidelines
Once the milk comes in, the cup size will increase by at least one size, so nursing bras purchased before the birth should allow for this.
The rib cage size should reduce back to its pre-pregnant size within a few weeks of the birth – which is why nursing bras have so many back size adjustors. When trying a bra before the birth, ensure that the back is on one of the loosest fittings, to allow you to tighten it as your rib cage retracts after the birth.
The nursing bras that fit before and after the birth will possibly not fit a couple of months later once a breastfeeding pattern has been established. You may need to purchase smaller bras at this stage.
What will I need for pregnancy and breastfeeding
Measuring Guidelines
Once the milk comes in, the cup size will increase by at least one size, so nursing bras purchased before the birth should allow for this.
The rib cage size should reduce back to its pre-pregnant size within a few weeks of the birth – which is why nursing bras have so many back size adjustors. When trying a bra before the birth, ensure that the back is on one of the loosest fittings, to allow you to tighten it as your rib cage retracts after the birth.
The nursing bras that fit before and after the birth will possibly not fit a couple of months later once a breastfeeding pattern has been established. You may need to purchase smaller bras at this stage.
What will I need for pregnancy and breastfeeding
- 2 maternity bras and 2 nursing bras
- Or 4 nursing bras (which can be worn during the later stages of pregnancy)
- 2 sleep bras (unless the style chosen for the above is also suitable for sleep)
- 2 packs of nursing inserts
- 1 pregnancy support pillow
- Mattress protection sheet
- In preparation for breastfeeding we also recommend that you have a supply of nipple cream. A good lanolin based cream is perfect and is available from all chemists.
Bra Size chart
| IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 28-29"/71-75CM | ||||||||
|---|---|---|---|---|---|---|---|---|
| Across Bust (inches) | 33-34 | 34-35 | 35-36 | 36-37 | 37-38 | 38-39 | 39-40 | 40-41 |
| Across Bust (cm) | 83-86 | 86-89 | 89-91 | 91-94 | 94-97 | 97-99 | 99-102 | 102-104 |
| UK Bra Size | 32B | 32C | 32D | 32DD | 32E | 32F | 32G | 32H |
| IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 30-31"/76-80CM | ||||||||
|---|---|---|---|---|---|---|---|---|
| Across Bust (inches) | 35-36 | 36-37 | 37-38 | 38-39 | 39-40 | 40-41 | 41-42 | 42-43 |
| Across Bust (cm) | 89-91 | 91-94 | 94-97 | 97-99 | 99-102 | 102-104 | 104-107 | 107-109 |
| UK Bra Size | 34B | 34C | 34D | 34DD | 34E | 34F | 34G | 34H |
| IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 32-33"/81-85CM | ||||||||
|---|---|---|---|---|---|---|---|---|
| Across Bust (inches) | 37-38 | 38-39 | 39-40 | 40-41 | 41-42 | 42-43 | 43-44 | 44-45 |
| Across Bust (cm) | 94-97 | 97-99 | 99-102 | 102-104 | 104-107 | 107-109 | 109-112 | 112-114 |
| UK Bra Size | 36B | 36C | 36D | 36DD | 36E | 36F | 36G | 36H |
| IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 34-35"/86-90CM | ||||||||
|---|---|---|---|---|---|---|---|---|
| Across Bust (inches) | 39-40 | 40-41 | 41-42 | 42-43 | 43-44 | 44-45 | 45-46 | 46-47 |
| Across Bust (cm) | 99-102 | 102-104 | 104-107 | 107-109 | 109-112 | 112-114 | 114-117 | 117-119 |
| UK Bra Size | 38B | 38C | 38D | 38DD | 38E | 38F | 38G | 38H |
| IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 36-37"/91-95CM | ||||||||
|---|---|---|---|---|---|---|---|---|
| Across Bust (inches) | 41-42 | 42-43 | 43-44 | 44-45 | 45-46 | 46-47 | 47-48 | 48-49 |
| Across Bust (cm) | 104-107 | 107-109 | 109-112 | 112-114 | 114-117 | 117-119 | 119-122 | 122-124 |
| UK Bra Size | 40B | 40C | 40D | 40DD | 40E | 40F | 40G | 40H |
| IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 38-39"/96-100CM | ||||||||
|---|---|---|---|---|---|---|---|---|
| Across Bust (inches) | 43-44 | 44-45 | 45-46 | 46-47 | 47-48 | 48-49 | ||
| Across Bust (cm) | 109-112 | 112-114 | 114-117 | 117-119 | 119-122 | 122-124 | ||
| UK Bra Size | 42B | 42C | 42D | 42DD | 42E | 42F | ||
Baby and Children’s Wear
We would recommend checking your child’s measurements against our sizing guide as we may vary slightly from other brands.
Measuring Guidelines
- Comfort– we choose to use natural fibres (e.g. cotton or wool) wherever possible and test all fabrics for softness and suitability for delicate newborn and baby skin.
- Practicality– we know how difficult it is to dress a wriggly little baby and have designed many innovative ways of making this often tricky task much easier – such as wrap over bodies, sleepsuits that open completely flat and wrap over knits.
- Functionality– we aim to think as a parent & provide functional items. We all know there is no toddler in the world who will not want to splash and even sit in a nice deep puddle, so with this in mind we developed rainwear, which was totally waterproof but also breathable (so the child doesn’t get hot and sweaty). Most rainwear is either shower proof and breathable or waterproof but made of non-breathable PVC. This is just one example out of hundreds of styles where we would not accept a compromise & sought the perfect solution even if, sometimes, it means the items are a little more expensive than less effective versions.
- Style– dressing your baby or child should be a huge pleasure and we make sure that our designs not only incorporate all of the above practical elements, but are also totally adorable with a real ‘ahhhh’ factor.
Clothes Chart
| AGE (size in catalogue) |
EU SIZE | HEIGHT (up to) |
WEIGHT (up to) |
LEG (outside leg from waist to floor) |
ARM (over arm from side neck to wrist) |
|---|---|---|---|---|---|
| Extra tiny baby | 50 | 50cm/19" | 2.7kg/6lb | 23cm/9" | 16cm/6" |
| Tiny baby | 52 | 52cm/20" | 3.2kg/7lb | 25cm/10" | 18cm/7" |
| Newborn | 56 | 56cm/22" | 4.5kg/10lb | 30cm/12" | 22cm/8" |
| 0-3mths | 62 | 62cm/24" | 5.8kg/13lb | 33cm/13" | 24cm/9" |
| 3-6mths | 68 | 68cm/27" | 8kg/18lb | 38cm/15" | 27cm/11" |
| 6-9mths (Sleepsuits Only) |
74 | 74cm/29" | 9kg/20lb | 40cm/15.5" | 29cm/11.5" |
| 9-12mths (Sleepsuits Only) |
74 | 78cm/30" | 10kg/22lb | 42cm/16" | 31cm/12" |
| 6-12mths | 74 | 78cm/30" | 10kg/22lb | 42cm/16" | 31cm/12" |
| 12-18mths | 86 | 84cm/33" | 11.5kg/25lb | 46cm/18" | 34cm/13" |
| 18-24mths | 92 | 92cm/36" | 13kg/29lb | 50cm/20" | 38cm/15" |
| 2-3yrs | 98 | 98cm/39" | 16kg/35lb | 54cm/21" | 41cm/16" |
| 3-4yrs | 104 | 104cm/41" | 18kg/40lb | 58cm/23" | 43cm/17" |
| 4-5yrs | 110 | 110cm/43" | 20kg/45lb | 62cm/24" | 45cm/18" |
| 5-6yrs | 116 | 116cm/46" | 23kg/51lb | 66cm/26" | 47cm/19" |
Shoes Sizing chart
| Approx. Age | 6-9 mths | 9-12 mths | 12-18 mths | 18-24 mths | 2 yrs | 3 yrs | 4 yrs | 4½ yrs | 5 yrs | 5½ yrs | 6 yrs |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UK shoe size | 3 | 4 | 5 | 6 | 7 | 7½-8 | 8-8½ | 9 | 10 | 11 | 12 |
| EUR shoe size | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| US shoe size | 4 | 5 | 6 | 7 | 8 | 9 | 9½ | 10 | 11 | 11½ | 13 |
| Insole length (cm) | 11.5 | 12.5 | 13.5 | 14 | 16 | 16.2 | 16.8 | 17 | 18 | 20 | 21 |
| Insole length (inches) | 4¼ | 5 | 5¼ | 5½ | 6 | 6¼ | 6½ | 6¾ | 7 | 7½ | 8 |
Booties
| Age | 0-6 mths | 6-12 mths | 12-18 mths | 18-24 mths |
|---|---|---|---|---|
| Insole length (cm) | 10½ | 12 | 13½ | 15 |
| Approx UK Shoe Size | 1-2 | 3-4 | 5 | 6 |
| Insole length (inches) | 4 | 4½ | 5 | 6 |
Hats
| Age | 0-3 mths | 0-6 mths | 3-6 mths | 0-12 mths | 6-12 mths | 1-2 yrs | 2-3 yrs | 3-5 yrs | 4-5 yrs | 4-6 yrs |
|---|---|---|---|---|---|---|---|---|---|---|
| Hat inner circumference (cm) | 44 | 46 | 48 | 49 | 50 | 52 | 53 | 54 | 55 | 55 |
| Hat inner circumference (inches) | 13½ | 18 | 19 | 19 | 19½ | 20½ | 21 | 21 | 21½ | 21½ |
Sun Hats
| Our Size | 0-3 mths | 3-6 mths | 6-12 mths | 1-2 yrs | 2-3 yrs |
|---|---|---|---|---|---|
| Hat inner circumference (cm) | 44 | 48 | 50 | 52 | 54 |
| Hat inner circumference (inches) | 13.7 | 18.8 | 19.6 | 20.4 | 21.2 |
Socks & Tights
| Age | 0-3 mths | 3-6 mths | 6-12 mths | 1-2 yrs | 2-3 yrs | 2-4 yrs | 4-5 yrs | 4-6 yrs |
|---|---|---|---|---|---|---|---|---|
| UK shoe size | 1 | 2 | 3-4 | 5-6 | 7-8 | 7-8 | 8-10 | 8-10 |
| EUR shoe size | 17 | 18 | 19-21 | 22-23 | 24-25 | 24-25 | 24-25 | 26-28 |
| US shoe size | 2 | 3 | 5 | 7 | 8-9 | 8-9 | 8-9 | 9-11 |
Swim Nappies
| Our Size | 0-3 mths | 3-6 mths | 6-12 mths | 1-2 yrs | 2-3 yrs |
|---|---|---|---|---|---|
| Baby weight (pounds) | 10-13lbs | 13-20lbs | 20-25lbs | 25-29lbs | 29-35lbs |
| Baby weight (kg) | 4.5-5.9kg | 5.9-9kg | 9-11.3kg | 11.3-13.1kg | 13.1-15.8kg |
Our Outerwear Rating System
We would recommend checking your child’s measurements against our sizing guide as we may vary slightly from other brands.
You will see logos on our kids’ outerwear that detail how waterproof, wind proof and warm the different styles are. We try to cater for all needs, seasons and weathers.
Our waterproof star rating means:
Water repellent offering great protection in light showers.
The fabric is waterproof, but the seams are not taped so good for all but the worst downpour.
100% waterproof with taped seams so your little one will stay dry in the wettest of wet weather.
Our wind resistance star rating means:
This is a good outer layer for autumn or spring.
This fabric cuts out the wind well on colder days.
Full wind protection for when the wind chill factor is at its worst.
Our warmth star rating means:
Offering a good layer to keep out the autumn or early spring chill.
Medium warmth for most winter days.
Extra cosy for the coldest of winter or snowy weather.
You will see logos on our kids’ outerwear that detail how waterproof, wind proof and warm the different styles are. We try to cater for all needs, seasons and weathers.
Our waterproof star rating means:
Water repellent offering great protection in light showers.The fabric is waterproof, but the seams are not taped so good for all but the worst downpour.100% waterproof with taped seams so your little one will stay dry in the wettest of wet weather.
Our wind resistance star rating means:
This is a good outer layer for autumn or spring.This fabric cuts out the wind well on colder days.Full wind protection for when the wind chill factor is at its worst.
Our warmth star rating means:
Offering a good layer to keep out the autumn or early spring chill. Medium warmth for most winter days. Extra cosy for the coldest of winter or snowy weather.
Sleeping BagsSleeping Bag Guide
A sleeping bag prevents your baby from pulling the covers over their head, sliding down under the blankets or kicking off the covers and getting cold. You can cuddle your baby to sleep in their bag, then lay them in their cot without waking and your baby will feel safe and secure wherever they are sleeping. All our sleeping bags are made from 100% Cotton.
Which Bag to Use
We offer various sizes of sleeping bag depending on the age of your child and the type of bag:
Newborn sleeping Sack
An under 1 tog jersey single layer, perfect as a starter sleeping bag.
Travel sleeping bag
The harness openings make these ideal for use in buggies. Sleeves are removable for indoor use and warmer weather.
Cosy jersey sleeping bag
Ideal for use in winter or cooler climates. Detachable sleeves.
Sizing chart
| Sizing for Muslin, Travel, Sheet, Cozy, Jersey and Classic sleeping bags | ||
|---|---|---|
| 0-6mths | 6-18mths | 18mths-4yrs |
| 67cm long | 87cm long | 92-107cm long |
| Newborn Sleeping Bags | ||
|---|---|---|
| Newborn | 0-3mths | 3-6mths |
| 50cm | 56cm | 62cm |
| 3-in-1 Bags | |||
|---|---|---|---|
| 0-6mths | 6-18mths | 18-3yrs | 3yrs-5yrs |
| 70cm long | 90cm long | 100cm long | 110cm long |
Washing & Care InstructionsWashing
| Care Symbol | Care Instructions on Garment | Explanation |
|---|---|---|
 |
DO NOT WASH | Garment may not be safely laundered by any mechanical process |
 |
MACHINE WASH AT 30° | Normal cycle. Maximum temperature should not exceed 30°C. |
 |
MACHINE WASH AT 30° DELICATE SETTING | Delicate cycle. Maximum temperature should not exceed 30°C. |
 |
MACHINE WASH AT 30° USE WOOL SETTING | Delicate / wool cycle. Maximum temperature should not exceed 30°C. |
 |
MACHINE WASH AT 40° | Normal cycle. Maximum temperature should not exceed 40°C or 105F. |
 |
MACHINE WASH AT 40° DELICATE SETTING | Delicate cycle. Maximum temperature should not exceed 40°C. |
 |
MACHINE WASH AT 40° WOOL SETTING | Delicate / wool cycle. Maximum temperature should not exceed 40°C. |
 |
MACHINE WASH AT 60° | Normal cycle. Maximum temperature should not exceed 60C°C. |
 |
MACHINE WASH AT 60° DELICATE SETTING | Delicate cycle. Maximum temperature should not exceed 60°C. |
 |
HAND WASH | Garment may be laundered through the use of water, detergent or soap and gentle hand manipulation |
Bleaching
| Care Symbol | Care Instructions on Garment | Explanation |
|---|---|---|
 |
DO NOT BLEACH | No bleach product may be used. The garment is not colourfast or structurally able to withstand any bleach. |
 |
BLEACH WHEN NEEDED | Any commercially available bleach product may be used in the laundering process. |
 |
NON CHLORINE BLEACH WHEN NEEDED | Only a non-chlorine, colour safe bleach may be used in the laundering process. Chlorine bleach may not be used. |
Drying
| Care Symbol | Care Instructions on Garment | Explanation |
|---|---|---|
 |
DO NOT TUMBLE DRY | A machine dryer may not be used. |
 |
TUMBLE DRY LOW HEAT | Tumble dry on low temperature, max 60°C. |
 |
TUMBLE DRY MEDIUM HEAT | Tumble dry on normal temperature, max 80°C. |
 |
DO NOT WRING | Tumble dry on high temperature, max 100°C. |
Ironing
| Care Symbol | Care Instructions on Garment | Explanation |
|---|---|---|
 |
DO NOT IRON | Item may not be ironed. |
 |
IRON LOW HEAT | Regular ironing, steam or dry may be performed at low setting 110°C only. |
 |
IRON MEDIUM HEAT | Regular ironing, steam or dry may be performed at medium setting 150°C only. |
 |
IRON HIGH HEAT | Regular ironing, steam or dry may be performed at high setting 200°C only. |
Professional Care
| Care Symbol | Care Instructions on Garment | Explanation |
|---|---|---|
| DO NOT DRY CLEAN | Garment may not be professionally dry cleaned. | |
| DRYCLEANABLE | Any dry clean solvent can used. | |
| DRYCLEANABLE | Any dry cleaning solvent, other than Trychloroethylene, can be used. | |
| DRYCLEANABLE | Normal professional dry cleaning in Trychloroethylene or Hydrocarbons only. |
