PUTTING PEOPLE & THE PLANET ABOVE PROFIT


It’s important to us that you understand and love the way we run our business as much as you love and cherish your JoJo clothing and products. At the very heart of JoJo lies quite a simple mission: to take pride in everything we do. We keep this mission beating strong by ensuring our products are not only beautiful, but of the highest quality that’s built to last; by looking after our teams and building long-lasting relationships with suppliers; by encouraging environmentally and ethically responsible actions… And that's just the beginning.

The JoJo Way



While we are a business, it doesn't mean we can't run as a force for good all at the same time. And in the 27 years of JoJo, despite our phenomenal growth and success, we haven’t lost sight of our founding principles and small company values. It is a challenge, but it’s one we are always prepared to fight for.

Take our recycling initiatives for example; in the early days when we were running as a start-up, we didn’t think twice about recycling and free-cycling as much as we could. The “waste not want not” ethos is one we have always lived by, so it’s no surprise we were way ahead of the sustainable retailing shift when we launched our Recycled Polarfleece collection back in the year 2000, shortly followed by rain jackets and bibs made from recycled polyester. Now, people have become more conscientious and we are doing our best to keep up with modern demands for sustainable styles.

We are the first to admit that we still have a long way to go – our packaging is mostly recyclable or made from recycled materials, but we’re aiming for 100%; our carbon footprint is already offset in many ways, yet we know we can do better. In 2016 we became the first UK mother & baby retailer to become a certified B Corp and we have also recently become a proud member of the Better Cotton Initiative. We will continue to seek more ethical and sustainable production methods for our materials, ensuring workers have safe working environments and helping suppliers grow their business in a fair and honest way.

PUTTING PEOPLE & THE PLANET ABOVE PROFIT


It’s important to us that you understand and love the way we run our business as much as you love and cherish your JoJo clothing and products. At the very heart of JoJo lies quite a simple mission: to take pride in everything we do. We keep this mission beating strong by ensuring our products are not only beautiful, but of the highest quality that’s built to last; by looking after our teams and building long-lasting relationships with suppliers; by encouraging environmentally and ethically responsible actions… And that's just the beginning.

The JoJo Way


While we are a business, it doesn't mean we can't run as a force for good all at the same time. And in the 27 years of JoJo, despite our phenomenal growth and success, we haven’t lost sight of our founding principles and small company values. It is a challenge, but it’s one we are always prepared to fight for.

Take our recycling initiatives for example; in the early days when we were running as a start-up, we didn’t think twice about recycling and free-cycling as much as we could. The “waste not want not” ethos is one we have always lived by, so it’s no surprise we were way ahead of the sustainable retailing shift when we launched our Recycled Polarfleece collection back in the year 2000, shortly followed by rain jackets and bibs made from recycled polyester. Now, people have become more conscientious and we are doing our best to keep up with modern demands for sustainable styles.

We are the first to admit that we still have a long way to go – our packaging is mostly recyclable or made from recycled materials, but we’re aiming for 100%; our carbon footprint is already offset in many ways, yet we know we can do better. In 2016 we became the first UK mother & baby retailer to become a certified B Corp and we have also recently become a proud member of the Better Cotton Initiative. We will continue to seek more ethical and sustainable production methods for our materials, ensuring workers have safe working environments and helping suppliers grow their business in a fair and honest way.

USING BUSINESS AS A FORCE FOR GOOD



Our History

From our humble beginnings as a kitchen table start-up in 1993, our ethos has always been the same.

Read More ▸

Our History

From our humble beginnings as a kitchen table start-up in 1993, our ethos has always been the same.


Read More ▸

Hello world 2

B Corp

We became a B Corp in 2016 to cement our business ethos and ensure that we run as a force for good.

Read More ▸

B Corp

We became a B Corp in 2016 to cement our business ethos and ensure that we run as a force for good.

Read More ▸

Hello world!


Hello world!
Hello world 2!


WE ONLY GET WHAT WE PUT IN, SO WE PUT IN A LOT



Charity


From London to Mozambique, we like to give back.

Read More ▸

Suppliers


We remain loyal to our suppliers across the world.


Read More ▸

Inclusivity


Diversity matters – we employ all sorts of people.


Read More ▸
























NEMA

Based in Northern Mozambique, Nema has been our in-house charity since 2006. Rather than simply providing mindless handouts, JoJo has helped fund and manage education, healthcare, fresh water and enterprise projects, which improve local GDP and infant mortality rates.

Learn More ▸

FROM A MOTHER TO ANOTHER

Launched in 2015, FAMTA is our recycling initiative which works to reduce the amount of unwanted clothing ending up in landfill, whilst supporting families in crisis. Over the last 4 years, JoJo has saved over 150,000 items of clothing from landfill and given them to those in need.

Learn More ▸







TEAM VOLUNTEER SCHEME

JoJo team members are offered a day’s paid leave each year to get involved in a cause they feel passionate about. From soup kitchens to baby banks, we are always looking for local charities to offer an extra pair of hands.

Learn More ▸

THIRD PARTIES

We encourage our factories abroad to get involved in local charity initiatives. Through one of our suppliers in India, we support a charity called Many Hands with their social enterprise project Pink Speak.

Learn More ▸




SUPPORTING THE NHS

We have re-launched our beautifully embroidered rainbow sleepsuit to help support the NHS. All proceeds from sales of this sleepsuit will go to Manchester Foundation Trust Charity.

Learn More ▸


SOME OF OUR SUPPLIERS HAVE BEEN SUPPLYING US FOR 20 YEARS

AN INTERNATIONAL EFFORT

The JoJo family includes all our different suppliers around the world. Our maternity denim is produced in North China, our children's party dresses and smocked tops in North India and our tights and socks are made in Turkey! We also work with factories in Greece, Portugal, South India, Poland, South & East China, and even right here in England!

INVESTING IN EACH OTHER

By working long term with our key international suppliers, we help them to invest in their infrastructure and staff training, safe in the knowledge that JoJo orders will continue. Some of our factories have grown with us from tiny start-ups to employing hundreds of tailors.

Modern Slavery & Human Trafficking Statement ▸
OUR ETHOS OF ACCEPTANCE FILTERS DOWN FROM LAURA, OUR FOUNDER AND MD.

A VARIETY OF CHARACTERS

We are proud to partner with WorkFit, the Down’s syndrome employment programme. Five of our permanent employees have Down’s syndrome, one of which – Sammy-Jo, nominated us for the Disability Awards Best Employer Award, which we won in 2014 and 2019.

CHILD MODELS

We ensure that the models we use in our campaigns are just everyday, regular children – representative of our diverse communities, and not “super model” babies. We continue to use the children of our customers, friends and teams who are just as beautiful to us as they are to their parents.

GENDER EQUALITY

We continue to support gender equality at all levels of the company. Fairness and equal opportunities are part of who we are and our values as a B Corp; our approach to pay is no different. At JoJo, men and women are paid the same rate for the same role, flexible working is offered at all levels for both men and women and we offer maternity, paternity and shared parental leave to promote time off for family life whether you're a mum or dad.

Gender Pay Gap Report ▸


Community


We offer help through placements & schemes.

Read More ▸

Mental Health


Our HR team is fully qualified by MHFA England.

Read More ▸

Training


Creating the new visionary leaders of the future.

Read More ▸























WE HAVE PROVED YOU CAN DO WELL, WHILST DOING GOOD

BEING ACTIVE IN OUR COMMUNITIES

In an era dominated by online sales, it may seem surprising that we invest so much in our physical stores. But we understand that when you become pregnant, you are entering a whole new stage of life and have so much to learn – so getting advice from people who are well trained in this field really helps. Visiting a JoJo store is more than just a shopping trip, we aim to be an asset to every high street and shopping centre by offering a parent and child-friendly space where you can come to breastfeed, change nappies, refill your water bottle or have a chat. We also love to take part in local charity initiatives when possible.

NEWPORT CHILD PROTECTION

In 2019, JoJo partnered with the Newport Child Protection Team to join their Santa Appeal, donating Christmas presents to local children in need. We collected an impressive 72 Christmas presents which were picked up by the Child Protection Team and distributed to children within the Newport area aged 0-16. We aim to collect even more gifts next year.

DAY RELEASE WORK

We have partnered with the Community Placement Team at HMP Prescoed to help reduce the likelihood of inmates reoffending by offering employment in our warehouse whilst they are on day release, helping them to gain experience in a positive working environment – everyone deserves a second chance.

ENSURING OUR TEAMS REMAIN HAPPY AND MOTIVATED IS ONE OF OUR KEY VALUES

HOW WE SUPPORT THEM

40% of employees feel uncomfortable telling their manager’s they’re taking a sick day for mental health reasons. We have always encouraged our teams to seek help, but now we offer a more personal channel.

MENTAL HEALTH FIRST AID OFFICERS

Since March 2019, all members of our HR department and some department managers have completed the Adult MHFA Two Day Course by Mental Health First Aid England, fully qualifying them as Mental Health First Aid Officers with a deep understanding of mental health and tools to support our wellbeing.

INTRANET

In 2018 we launched the JoJo intranet – the online system designed to be the fountain of JoJo knowledge that brings everyone together. Everyone in the business, including our Founder and other Directors, can chat, share news & information, put forward ideas and be part of the JoJo community. It really brings our store and office teams together and enables an approachable, non-hierarchical management system.
OUR ROLE IS TO ENCOURAGE, SUPPORT AND INSPIRE PERSONAL DEVELOPMENT

NO BUDGET ALLOCATIONS!

Instead of assigning training budgets to each team, everyone is free to apply for training. As long as the request is relevant to the role and meets the needs of the business, we are happy to support.

SPECIALISTS PARTNERS

We work with Hospitality Industry Training (HIT) – the leading specialist training and apprenticeship provider for the UK’s hospitality, catering and retail industry; Educ8 – technical role training; and Nimble E-learning where we offer bitesize JoJo courses. We also run residential training weeks and encourage members to complete First Aid and Fire Marshal training.

WORK EXPERIENCE

Each individual team manages their own work experience requests. This year, the graphics’ team have had digital design enthusiasts and the PR team have welcomed fashion students for placements.

WORKPLACE BENEFITS

BIRTHDAYS
- Happy work-free birthday
We give an extra day off and share treats on your return.


RETAIL TRUST
- Expert support & advice
Charity partner since 2016, offering a wide variety of services.

PENSIONS
- We contribute 4%
And are partnered with Standard Life, Hatch & Compass Wealth Management Consultants


PROFIT SHARE
- We share in our success
Head office teams share 10% of the business’ post-tax profit for the year.


DOGS
- We are pup-friendly
Team members’ dogs are welcome to join them in the office.

Charity

From London to Mozambique, we like to give back.


Read More ▸


Suppliers

We remain loyal to our suppliers across the developing world.


Read More ▸



NEMA

Based in Northern Mozambique, Nema has been our in-house charity since 2006. Rather than simply providing mindless handouts, JoJo has helped fund and manage education, healthcare, fresh water and enterprise projects, which improve local GDP and infant mortality rates.

Learn More ▸



FROM A MOTHER TO ANOTHER

Launched in 2015, FAMTA is our recycling initiative which works to reduce the amount of unwanted clothing ending up in landfill, whilst supporting families in crisis. Over the last 4 years, JoJo has saved over 150,000 items of clothing from landfill and given them to those in need.

Learn More ▸




TEAM VOLUNTEER SCHEME

JoJo team members are offered a day’s paid leave each year to get involved in a cause they feel passionate about. From soup kitchens to baby banks, we are always looking for local charities to offer an extra pair of hands.

Learn More ▸




THIRD PARTIES

We encourage our factories abroad to get involved in local charity initiatives. Through one of our suppliers in India, we support a charity called Many Hands with their social enterprise project Pink Speak.

Learn More ▸





SUPPORTING THE NHS

We have re-launched our beautifully embroidered rainbow sleepsuit to help support the NHS. All proceeds from sales of this sleepsuit will go to Manchester Foundation Trust Charity.

Learn More ▸


SOME OF OUR SUPPLIERS HAVE BEEN SUPPLYING US FOR 20 YEARS

An International Effort

The JoJo family includes all our different suppliers around the world. Our maternity denim is produced in North China, our children's party dresses and smocked tops in North India and our tights and socks are made in Turkey! We also work with factories in Greece, Portugal, South India, Poland, South & East China, and even right here in England!

Investing in Each Other

By working long term with our key international suppliers, we help them to invest in their infrastructure and staff training, safe in the knowledge that JoJo orders will continue.

Modern Slavery & Human Trafficking Statement ▸

Inclusivity

Diversity matters to us – we employ all sorts of people.


Read More ▸


Community

We offer help through various placements & schemes.


Read More ▸

OUR ETHOS OF ACCEPTANCE FILTERS DOWN FROM LAURA, OUR FOUNDER AND MD.
A Variety Of Characters We are proud to partner with WorkFit, the Down’s syndrome employment programme. Five of our permanent employees have Down’s syndrome, one of which – Sammy-Jo, nominated us for the Disability Awards Best Employer Award, which we won in 2014 and 2019.

Child Models We ensure that the models we use in our campaigns are just everyday, regular children – representative of our diverse communities, and not “super model” babies. We continue to use the children of our customers, friends and teams who are just as beautiful to us as they are to their parents.

GENDER EQUALITY

We continue to support gender equality at all levels of the company. Fairness and equal opportunities are part of who we are and our values as a B Corp; our approach to pay is no different. At JoJo, men and women are paid the same rate for the same role, flexible working is offered at all levels for both men and women and we offer maternity, paternity and shared parental leave to promote time off for family life whether you're a mum or dad.

Gender Pay Gap Report ▸
WE HAVE PROVED YOU CAN DO WELL, WHILST DOING GOOD
Being Active in Our Communities Visiting a JoJo store is more than just a shopping trip, we aim to be an asset to every high street and shopping centre by offering a parent and child-friendly space where you can come to breastfeed, change nappies, refill your water bottle or just have a chat. We also love to take part in local charity initiatives when possible.

Newport Child Protection In 2019, JoJo partnered with the Newport Child Protection Team to join their Santa Appeal, donating Christmas presents to local children in need. We collected an impressive 72 Christmas presents which were picked up by the Child Protection Team and distributed to children within the Newport area aged 0-16. We aim to collect even more gifts next year.

Day Release Work We have partnered with the Community Placement Team at HMP Prescoed to help reduce the likelihood of inmates reoffending by offering employment in our warehouse whilst they are on day release, helping them to gain experience in a positive working environment – everyone deserves a second chance.


Mental Health

Our HR team is fully qualified by MHFA England.


Read More ▸

Trainning

Supporting & creating the new visionary leaders of the future.


Read More ▸

ENSURING OUR TEAMS REMAIN HAPPY AND MOTIVATED IS ONE OF OUR KEY VALUES

How We Support Them

40% of employees feel uncomfortable telling their manager’s they’re taking a sick day for mental health reasons. We have always encouraged our teams to seek help, but now we offer a more personal channel.

Mental Health First Aid Officers

Since March 2019, all members of our HR department and some department managers have completed the Adult MHFA Two Day Course by Mental Health First Aid England, fully qualifying them as Mental Health First Aid Officers with a deep understanding of mental health and tools to support our wellbeing.

Intranet

In 2018 we launched the JoJo intranet – the online system designed to be the fountain of JoJo knowledge that brings everyone together. Everyone in the business, including our Founder and other Directors, can chat, share news & information, put forward ideas and be part of the JoJo community. It really brings our store and office teams together and enables an approachable, non-hierarchical management system.
OUR ROLE IS TO ENCOURAGE, SUPPORT AND INSPIRE PERSONAL DEVELOPMENT

No Budget Allocations!

Instead of assigning training budgets to each team, everyone is free to apply for training. As long as the request is relevant to the role and meets the needs of the business, we are happy to support.

Specialist Partners

We work with Hospitality Industry Training (HIT) – the leading specialist training and apprenticeship provider for the UK’s hospitality, catering and retail industry; Educ8 – technical role training; and Nimble E-learning where we offer bitesize JoJo courses. We also run residential training weeks and encourage members to complete First Aid and Fire Marshal training.

Work Experience

Each individual team manages their own work experience requests. This year, the graphics’ team have had digital design enthusiasts and the PR team have welcomed fashion students for placements.

WORKPLACE BENEFITS

Birthdays
- Happy work-free birthday
We give an extra day off and share treats on your return.


Retail Trust
- Expert support & advice
Charity partner since 2016, offering a wide variety of services.

Pensions
- We contribute 4%
And are partnered with Standard Life, Hatch & Compass Wealth Management Consultants


Profit Share
- We share in our success
Head office teams share 10% of the business’ post-tax profit for the year.


Dogs
- We are pup-friendly
Team members’ dogs are welcome to join them in the office.


WE MUST PRESERVE OUR PLANET, FOR OUR CHILDREN AND THEIRS



Less Plastic

Cutting down on single-use & finding responsible alternatives.


Read More ▸



Carbon Footprint

On a mission to balance our emissions and help protect our planet.


Read More ▸






















WE HAVE ALWAYS WORKED UNDER THE ETHOS “WASTE NOT, WANT NOT”

IN PLACE OF PLASTIC

We are always looking for innovative, more sustainable ways to run our business as a force for good. This includes cutting down on materials that are harmful to the environment. Currently, the bags we despatch our orders in are made from LDPE, which is made from recycled materials and can be recycled by most councils. We also encourage our customers to reuse their bags around the home, reducing the need for more plastic. All new packaging designs are created with responsibility – we always aim to use recycled and recyclable materials where possible.





WOODEN TOYS

We’ve always loved a classic design, which is why you’ll find an extensive collection of wooden toys made from sustainable sources at JoJo, and fewer plastic toys. Wooden toys are durable enough to last for generations and offer a much richer play experience.




REUSABLE NAPPIES

Although we first added reusable nappies to our collection back in 2002, it appeared the world wasn’t ready. Fast forward to 2019, most of us are looking for ways to reduce the amount of waste that we produce – which is why you’ll now find reusable nappies back in our range.




WATER REFILL POINTS

We have partnered with Refill to become the only mother & baby retailer* to fit water refill points in all our new and refurbished stores, allowing customers to fill their own water bottles and discouraging the need to buy bottled water when out and about. The plan is to roll out these refill points across as many stores as possible over the next two years. *Based on May 2019 statistics




IN-STORE ASSETS

Our clothing is displayed in stores on beautifully-made wooden hangers, helping us reduce the amount of plastic we use. Although we use plastic hangers to display our shoes, we keep these and reuse them for new stock. We also offer email receipts to avoid excessive printing, our vinyls are recyclable and our swing tags are made from FSC certified paper. You may occasionally see balloons at some of our store events, but we use biodegradable materials for both the balloon and stick, plus they are helium free! Our other giveaways such as crowns and play sets are made from recycled card.




GIFT CARDS

In our attempt to create less single-use plastic, we have redesigned our gift cards, changing them to a much more eco-friendly, 100% recyclable cardboard which will be in all stores and online by early 2020.




PAPER BAGS

Our standard shopping bags have been paper since 2006, with plastic sale bags making the switch to paper in 2015. However, we would always encourage our customers to go bag-free. In Wales, Scotland and Northern Ireland it is a legal requirement to charge for carrier bags. The income from this is being put towards our JoJo Forever Forest (see Carbon Footprint section).
WE PLEDGE TO

Offset all company car travel carbon emissions by 2030.
How will we achieve this? By planting 80 broadleaved or 39 mangrove trees per year.

OUR BIG PROJECTS

As part of our pledge to put people and planet above profit, we are working hard to minimise our carbon footprint. The whole business is targeted to reduce or offset our carbon use, from the buying to the cleaning teams. Here’s how we are taking action:

JUST ONE TREE PARTNERSHIP

We are collecting £1 donations in all our stores to raise money for Just One Tree – a charity dedicated to planting trees overseas in developing countries. For every pound we raise, one tree will be planted. Every little helps to combat the climate crisis we are facing today.

To learn more, visit www.justonetree.life



THE JOJO FOREVER FOREST

To compensate for the emissions that we can’t reduce from the source, we have started propagating broadleaved indigenous hardwood trees. These have been planted near our head office in South Wales and in East Sussex, with the aim to create the JoJo Forever Forest… Watch this (green) space!

RENEWABLE ENERGY

We are always looking for ways to reduce our carbon footprint and use sustainable resources where possible. That’s why all UK JoJo stores are powered only by 0% carbon renewable energy, sourced solely from wind, hydro and solar generation.

CARBON BALANCED PAPER

Working with the World Land Trust, the JoJo warehouse in South Wales proudly balanced 24,138kf of carbon dioxide in 2019 by using only carbon balanced paper. This will enable World Land Trust to protect 16,897m² of critically threatened tropical forest under threat of deforestation and degradation.

To learn more, visit www.carbonbalancedpaper.com


Recycled Products

We take the three R's very seriously: reduce, re-use, recycle!


Read More ▸



Better Cotton Initiative

We are a proud member


Read More ▸
























REUSING BOTTLES & FABRICS

We’ve been making our super soft JoJo Polarfleece from recycled plastic bottles for almost 20 years – before this environmental initiative was even part of common parlance. It takes 17 bottles to make one of our cosy snowsuits! Our Pack-Away Rainwear is made from shredded polyester, broken down into small fibre chips that are then cleverly stretched and woven into rolls of fabric to create new garments.

We are proud to sell a variety of products that promote our B Corp ethos and go the extra mile to help the planet. In addition to the above, our Waterproof Fleece Lined Buggy Cosy, Enormous Storage Bags and Deluxe Sleeved Bibs are made using recycled materials. As well as cutting energy and CO2 emissions, we are designing more sustainable products such as these in a bid to reduce landfill and keep the world beautiful for our children.




PROLONGING THE LIFE OF OUR CLOTHES

Every year we run a preloved clothing collection campaign called FAMTA, to ensure clothing our customers no longer need can be passed on to another family. Click here to learn more.




MAKE DO AND MEND

We encourage our customers to learn simple repair skills to extend the life of their clothes. Our Make Do and Mend guide features step-by-step instructions to sew buttons, patch holes and more. Click here to learn more.


SUPPORTING MORE SUSTAINABLE COTTON FARMING

BETTER COTTON INITIATIVE (BCI)


JoJo Maman Bébé is a proud member of the Better Cotton Initiative. We are committed to improving cotton farming practices globally with the BCI. Better Cotton is not physically traceable to end products. However, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source’.

We are committed to sourcing 100% of our cotton as Better Cotton by 2025.

BCI Farmers

BCI Farmers exist to care for the environment and respect the rights and wellbeing of workers around the world.

The Better Cotton Initiative makes global cotton production better for people who produce it, better for the environment it grows in, and better for the sector’s future. By buying products from JoJo Maman Bébé you’re supporting BCI Farmers who use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.

To learn more, visit www.bettercotton.org


Less Plastic

Cutting down on single-use & finding responsible alternatives.


Read More ▸

WE HAVE ALWAYS WORKED UNDER THE ETHOS “WASTE NOT, WANT NOT”

In Place Of Plastic

We are always looking for innovative, more sustainable ways to run our business as a force for good. This includes cutting down on materials that are harmful to the environment. Currently, the bags we despatch our orders in are made from LDPE, which is made from recycled materials and can be recycled by most councils. We also encourage our customers to reuse their bags around the home, reducing the need for more plastic. All new packaging designs are created with responsibility – we always aim to use recycled and recyclable materials where possible.

Wooden Toys

We’ve always loved a classic design, which is why you’ll find an extensive collection of wooden toys made from sustainable sources at JoJo, and fewer plastic toys. Wooden toys are durable enough to last for generations and offer a much richer play experience.

Reusable Nappies

Although we first added reusable nappies to our collection back in 2002, it appeared the world wasn’t ready. Fast forward to 2019, most of us are looking for ways to reduce the amount of waste that we produce – which is why you’ll now find reusable nappies back in our range.

Water Refill Points

We have partnered with Refill to become the only mother & baby retailer* to fit water refill points in all our new and refurbished stores, allowing customers to fill their own water bottles and discouraging the need to buy bottled water when out and about. The plan is to roll out these refill points across as many stores as possible over the next two years. *Based on May 2019 statistics

In-store Assets

Our clothing is displayed in stores on beautifully-made wooden hangers, helping us reduce the amount of plastic we use. Although we use plastic hangers to display our shoes, we keep these and reuse them for new stock. We also offer email receipts to avoid excessive printing, our vinyls are recyclable and our swing tags are made from FSC certified paper. You may occasionally see balloons at some of our store events, but we use biodegradable materials for both the balloon and stick, plus they are helium free! Our other giveaways such as crowns and play sets are made from recycled card.

Gift Cards

In our attempt to create less single-use plastic, we have redesigned our gift cards, changing them to a much more eco-friendly, 100% recyclable cardboard which will be in all stores and online by early 2020.

Paper Bags

Our standard shopping bags have been paper since 2006, with plastic sale bags making the switch to paper in 2015. However, we would always encourage our customers to go bag-free. In Wales, Scotland and Northern Ireland it is a legal requirement to charge for carrier bags. The income from this is being put towards our JoJo Forever Forest (see Carbon Footprint section).


Carbon Footprint

On a mission to balance our emissions and help protect our planet.


Read More ▸

WE PLEDGE TO

Offset all company car travel carbon emissions by 2030.
How will we achieve this? By planting 80 broadleaved or 39 mangrove trees per year.

Our Big Projects

As part of our pledge to put people and planet above profit, we are working hard to minimise our carbon footprint. The whole business is targeted to reduce or offset our carbon use, from the buying to the cleaning teams. Here’s how we are taking action:

Just One Tree Partnership

We are collecting £1 donations in all our stores to raise money for Just One Tree – a charity dedicated to planting trees overseas in developing countries. For every pound we raise, one tree will be planted. Every little helps to combat the climate crisis we are facing today.

To learn more, visit www.justonetree.life



The JoJo Forever Forest

To compensate for the emissions that we can’t reduce from the source, we have started propagating broadleaved indigenous hardwood trees. These have been planted near our head office in South Wales and in East Sussex, with the aim to create the JoJo Forever Forest… Watch this (green) space!

Renewable Energy

We are always looking for ways to reduce our carbon footprint and use sustainable resources where possible. That’s why all UK JoJo stores are powered only by 0% carbon renewable energy, sourced solely from wind, hydro and solar generation.

Carbon Balanced Paper

Working with the World Land Trust, the JoJo warehouse in South Wales proudly balanced 24,138kf of carbon dioxide in 2019 by using only carbon balanced paper. This will enable World Land Trust to protect 16,897m² of critically threatened tropical forest under threat of deforestation and degradation.

To learn more, visit www.carbonbalancedpaper.com




RECYCLED PRODUCTS
We take the three R's very seriously: reduce, re-use, recycle!


Read More ▸

Reusing Bottles & Fabrics



We’ve been making our super soft JoJo Polarfleece from recycled plastic bottles for almost 20 years – before this environmental initiative was even part of common parlance. It takes 17 bottles to make one of our cosy snowsuits! Our Pack-Away Rainwear is made from shredded polyester, broken down into small fibre chips that are then cleverly stretched and woven into rolls of fabric to create new garments.

We are proud to sell a variety of products that promote our B Corp ethos and go the extra mile to help the planet. In addition to the above, our Waterproof Fleece Lined Buggy Cosy, Enormous Storage Bags and Deluxe Sleeved Bibs are made using recycled materials. As well as cutting energy and CO2 emissions, we are designing more sustainable products such as these in a bid to reduce landfill and keep the world beautiful for our children.

Prolonging The Life Of Our Clothes



Every year we run a preloved clothing collection campaign called FAMTA, to ensure clothing our customers no longer need can be passed on to another family. Click here to learn more.

Make Do And Mend



We encourage our customers to learn simple repair skills to extend the life of their clothes. Our Make Do and Mend guide features step-by-step instructions to sew buttons, patch holes and more.
Click here to learn more.

Better Cotton Initiative
We are a proud member


Read More ▸

JoJo Maman Bébé is a proud member of the Better Cotton Initiative. We are committed to improving cotton farming practices globally with the BCI. Better Cotton is not physically traceable to end products. However, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source’.

We are committed to sourcing 100% of our cotton as Better Cotton by 2025.

BCI Farmers

BCI Farmers exist to care for the environment and respect the rights and wellbeing of workers around the world.

The Better Cotton Initiative makes global cotton production better for people who produce it, better for the environment it grows in, and better for the sector’s future. By buying products from JoJo Maman Bébé you’re supporting BCI Farmers who use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.

To learn more, visit www.bettercotton.org