Cotton plays a huge role at JoJo – it is used in all our baby layette styles,
approximately 90% of our kids’ collection and some maternity lines, making
it the most significant raw material for us in production. This makes it even
more important for us to challenge our teams to investigate the most
sustainable cotton practices, which leads us to…
We are a proud member of the Better Cotton Initiative and are committed
to improving cotton farming practices globally with the BCI.
As part of our ongoing sustainability strategy, we pledge to source 100% of
our cotton as Better Cotton by 2025.
The Better Cotton Initiative is the largest sustainability programme in the world;
working with over two million cotton farmers in 23 countries, on five continents.
By buying cotton products from JoJo, you’re supporting BCI Farmers who exist to care
for the environment and respect the rights and wellbeing of workers around the world.
They do this by following major pillars in cotton production, including:
Is there ‘Better Cotton’ in your JoJo clothing?
Unlike our recycled polyester garments, we cannot physically trace Better Cotton to
our end products. JoJo cotton products that support sustainable farming can be
identified on the swing tag or online descriptions.
Ultimately, it is not about how much Better Cotton is in each sleepsuit or T-shirt – it is
the demand we create to source more sustainable cotton that counts. BCI Farmers
benefit from the demand for Better Cotton in equivalent volumes to those we ‘source’.
The more we source, the more positive our impact on farmers and the environment.