Please note: Despite Brexit, orders delivered to Ireland will not incur any additional import duties.

JoJo is proud to be part of the B Corp Community, and March is B Corp Month.
Join us to find out more about our efforts to put people and the planet above profit.

JoJo is proud to be part of the B Corp Community, and March is B Corp Month. Join us to find out more about our efforts to put people and the planet above profit.

5 Weeks of B Corp Month

Click on the tiles below to read more about each week of the B Corp Month

Workers

What does it mean to be better as an employer?

1st - 8th March

At JoJo, our loyal teams are at the heart of the business and that is why we are committed to putting them first. We celebrate diversity across all aspects of the company and are proud to be partnered with the Down’s Syndrome employment programme WorkFit. Not only do we welcome inclusivity, we also support our teams of employees with a multitude of workplace benefits, bitesize training courses and Mental Health First Aiders. The company’s dedication to its mission also means that it recruits ex-offenders; works with hundreds of ethical suppliers and factories to foster long-term relationships.

At JoJo, our loyal teams are at the heart of the business and that is why we are committed to putting them first. We celebrate diversity across all aspects of the company and are proud to be partnered with the Down’s Syndrome employment programme WorkFit. Not only do we welcome inclusivity, we also support our teams of employees with a multitude of workplace benefits, bitesize training courses and Mental Health First Aiders. The company’s dedication to its mission also means that it recruits ex-offenders; works with hundreds of ethical suppliers and factories to foster long-term relationships.

Customers

What does it mean to be better at putting customers first?

9th - 14th March

We aim for our stores to be an asset to every high street and shopping centre by offering a parent and child-friendly space where you can come to breastfeed, change nappies, refill your water bottle or simply have a chat. Online, we not only support mums to be with digital tool kits and nursing guides, we also provide parents with a whole range of helpful content! From Potty training, child development advice and eco-friendly sustainable lifestyle hacks, there is something for every JoJo customer.

We aim for our stores to be an asset to every high street and shopping centre by offering a parent and child-friendly space where you can come to breastfeed, change nappies, refill your water bottle or simply have a chat. Online, we not only support mums to be with digital tool kits and nursing guides, we also provide parents with a whole range of helpful content! From Potty training, child development advice and eco-friendly sustainable lifestyle hacks, there is something for every JoJo customer.

Want to shop responsibly?

There are now over 400 B Corps in the UK! Check out our fellow B Corp brands in the B Corp Directory.

There are now over 400 B Corps in the UK!
Check out our fellow B Corp brands in the B Corp Directory.

Environment

What does it mean to be better preservers of our planet?

15th - 21st March

As part of our pledge to put people and planet above profit, we are actively working on decarbonisation in all operations, in line with the Paris Accord and the vital efforts to cap global heating at 1.5°C. We continue to pursue environmental projects of a scale to much more than balance our carbon footprint at organisational level by the end of the financial year. And we are working to achieve this by planting the JoJo Forever Forest, in partnership with Welsh charity, Stump Up for Trees amongst numerous other initiatives. Watch this (green) space!

As part of our pledge to put people and planet above profit, we are actively working on decarbonisation in all operations, in line with the Paris Accord and the vital efforts to cap global heating at 1.5°C. We continue to pursue environmental projects of a scale to much more than balance our carbon footprint at organisational level by the end of the financial year. And we are working to achieve this by planting the JoJo Forever Forest, in partnership with Welsh charity, Stump Up for Trees amongst numerous other initiatives. Watch this (green) space!

JoJo Maman Bébé is a proud member of the Better Cotton Initiative. We are committed to improving cotton farming practices globally with the BCI. As part of our ongoing sustainability strategy, we pledge to source 100% of our cotton as Better Cotton by 2025.

JoJo Maman Bébé is a proud member of the Better Cotton Initiative. We are committed to improving cotton farming practices globally with the BCI. As part of our ongoing sustainability strategy, we pledge to source 100% of our cotton as Better Cotton by 2025.

Did you know we help to prevent plastic pollution?

Community

What does it mean to be better assets to local communities?

22nd - 28th March

At JoJo we try to be as active as possible within the communities of local high streets to our stores. We’ve supported hundreds of pre-schools, schools and nurseries with JoJo gift vouchers to help them raise money for much needed equipment and resources. On a larger scale, our charitable recycling campaign From A Mother To Another has helped thousands of families in need by our teams distributing clothing care packs from customers to baby banks and charities. Since the beginning of the pandemic, we have sent out approximately 3,000 emergency packs!

At JoJo we try to be as active as possible within the communities of local high streets to our stores. We’ve supported hundreds of pre-schools, schools and nurseries with JoJo gift vouchers to help them raise money for much needed equipment and resources. On a larger scale, our charitable recycling campaign From A Mother To Another has helped thousands of families in need by our teams distributing clothing care packs from customers to baby banks and charities. Since the beginning of the pandemic, we have sent out approximately 3,000 emergency packs!

JoJo volunteers!

As part of our commitment to support local communities, our teams also volunteer their time each year. We’ve supported baby banks, community kitchens and women’s charities - to name a few!

As part of our commitment to support local communities, our teams also volunteer their time each year. We’ve supported baby banks, community kitchens and women’s charities - to name a few!

Governance

What does it mean to be better in business?

29th March - 4th April

Running a business is not just about making money. With a focus on serving a circular economy with social responsibility at the forefront, our founder, Laura’s main aim has always been to create ethical employment in the retail industry and manufacturing process.

Running a business is not just about making money. With a focus on serving a circular economy with social responsibility at the forefront, our founder, Laura’s main aim has always been to create ethical employment in the retail industry and manufacturing process.