• STORES IN DUBLIN AND CORK
  • FREE STANDARD ROI DELIVERY ON ORDERS OVER €45
  • ALL YOU NEED FROM PREGNANCY TO PRESCHOOL


watch our video to hear what our customers think



What sets JoJo apart is the quality and practicality of our clothing. Our clothes are truly designed with children in mind; they are made to last and fun to wear. We also sell a variety of toys, gifts, nursery items and equipment; offering new parents, friends and family a one-stop shop for all their pregnancy and new baby needs.





Our maternity clothing is practical and stylish, and we encourage our customers to come in-store for a free bra fitting service where staff are more than happy to offer professional advice. New mums often find that coming into our store with their new baby is a breath of fresh air – we don’t mind babies screaming or smelly nappies, and whether they need extra bottles, babygrows or muslins, they’ll find it at JoJo.

Our support doesn’t stop there; as children grow older and go through potty training, weaning, and learning vital skills, we provide all the tools necessary to make the journey as simple and successful as possible, right through to pre-school.




As a B Corp, we are an ethical business
and take pride in everything we do
from philanthropy to recycling and more, our initiatives will continue to grow.

We have over 90 stores across the UK and Ireland, and have recently opened 4 stores in the US. Our highly trained store teams are on hand to provide bra fitting services, colouring tables to keep little ones happy while their parents shop, not to mention spaces for breastfeeding and baby changing.




watch our video to hear what our customers think
What sets JoJo apart is the quality and practicality of our clothing. Our clothes are truly designed with children in mind; they are made to last and fun to wear. We also sell a variety of toys, gifts, nursery items and equipment; offering new parents, friends and family a one-stop shop for all their pregnancy and new baby needs.



New mums can feel at ease visiting our store with their baby; whether they need extra babygrows or bottles, they’ll find it at JoJo. Our support doesn’t stop there - as children grow older, we provide all the tools necessary to hit those developmental milestones right through to pre-school.

As a B Corp, we are an ethical business and take pride in everything we do
from philanthropy to recycling and more, our initiatives will continue to grow.

We have over 90 stores across the UK and Ireland, and have recently opened 4 stores in the US. Our highly trained store teams are on hand to provide bra fitting services, colouring tables for kids, and spaces for breastfeeding and baby changing. But don’t just take it from us, watch our video to hear what our customers think.